WHY STRATEGIC ALLIANCES ARE ESSENTIAL TO BUSINESS GROWTH

Why strategic alliances are essential to business growth

Why strategic alliances are essential to business growth

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Knowing when to start a joint venture and who to do it with is crucial. More about this listed below.

There's a long list of joint ventures that spans various sectors and companies around the world, some of which have actually culminated in the development of the world's most successful companies. That said, there are different types of joint ventures and choosing the right one greatly depends on the objectives of the entities included and the nature of their respective organisations. For instance, project-based joint ventures are a type of collaboration that combines two entities from different backgrounds to reach a shared objective. This could be a JV between a commercial entity and a university or short-term collaboration between a business owner and a federal government such as Farhad Azima and Ras Al Khaimah's joint venture. Vertical joint ventures are likewise another popular vehicle for expansion as these unite 2 entities that co-exist in the exact same supply chain like buyers and vendors, and they offer increased development opportunities for both parties.

Business growth is an ambitious goal that any business owner considers at some time throughout their career, nevertheless, it can be an extremely difficult and costly process. It is for these factors that some entrepreneurs choose joint ventures when attempting to get into new markets and areas. Launching a world-class joint venture such as Telkom Indonesia and Telstra's joint venture can greatly increase the possibilities of success as partners pool their resources and connections in an attempt to maximise effectiveness. For example, a business wishing to expand its distribution to new markets and territories can take advantage of partnering with local businesses. By doing this, it can take advantage of an already existing local distribution network, not to mention having access to understanding and proficiency on the target market. Beyond this, regulations in particular jurisdictions restrict access to foreign businesses, indicating that a JV agreement with a local entity would be the only method to gain admittance.

For years, joint ventures in international business have culminated in website mutually helpful outcomes, and entities such as Geely and Concordium's recent joint venture is a fine example on this. There are many reasons businesses enter joint ventures however perhaps the most essential of which is to leverage resources and access know-how that one company may be missing out on. For instance, one business may have outstanding marketing and distribution channels however does not have a streamlined manufacturing center. By partnering with a business that has a well-established production process, both entities benefit greatly. Another reason why JVs are popular is the fact that businesses share costs and risks when embarking on a joint venture. This makes the partnership more attractive as both parties would share the expense of labour and marketing, and they both gain from lower production expenses per unit by leveraging their capabilities and integrating expertise.

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